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Saga blurs the lines between skier vs snowboarder, park vs big mountain, guy vs girl, kid vs adult, and retail vs direct-to-consumer. Their North Star is simple, to be the most connected brand and stand for their athletes and customers alike- the same since day one. SAGA is headquartered in Salt Lake City, UT and proud to be independently owned and operated. Their majority shareholders are the original founders along with a group of professional athletes and employees.