About Us
The BASE crew live, work and play in Wanaka. Passionate about freeride and freestyle skiing and snowboarding, we are out in the mountains that surround us riding every day.
All that riding pays off for you – you get the best advice on the latest snow gear, because we have tried and tested every product we sell.
And all that product testing – "it's a tough job... " – means we believe in our products and our ability to get you the gear you need for the sort of riding you do. Hey, we believe in our gear and advice enough to give you the best ski and snowboard guarantee in the country.
Oh and the other thing we are serious about is kitting you out to look good when you are telling people about your exploits on the hill. Streatwear that turns heads is a big part of what we do because you can’t be riding all the time... Shame.
Our team all love what they do and everyone contributes to what makes BASE great. We hope that we can share a little of our experience and love for snow and streetwear with you. Helping you make the most out of your life whether on the street or in the mountains...It's what we do!
So How Did We Get To Where We Are Today?
Back in 1999, BASE founders, Brent & Chris settled in Wanaka after many seasons chasing fat pow in resorts across the globe. They turned their passion for skiing and snowboarding into their first business, Base, right in town.
The shop opened up and specialised in streetwear, ski & snowboard outerwear and hardware. A small ski and snowboard rental unit, operated out the back. And the workshop operated out of the garage under the art centre.
And the small BASE crew of 8 went to work, doing everything in their power to make the shop a leader within the snow community.
The boys expanded their business and in winter 2003 Base Ultimate Rentals opened its doors across the road. With a whole new team working in rentals, the business was growing, and fast.
In 2005, Base entered the online market: now we were able to hook up skiers and snowboarders from all over NZ, and provide rental gear for holiday makers, globally.
Flash forward to present day and Base is still holding true to its roots, online and in store.
Our goal is for you to get the most out of your riding every day. Go well. Live large
BASE - Living it since 1999 |